NICHOLAS VOGEL
Digital Marketing Analyst at SMA Technologies
[email protected]
https://linkedin.com/in/nlvogel
Experience
SMA Technologies | Remote, USA
10/2022 - present
Digital Marketing Analyst
Managed and optimized paid media strategy
Developed, systematized, and executed SEO tactics
Expanded and optimized account-based marketing efforts.
Onymous Media, Inc. | Remote, USA
07/2022 - 10/2022
Partner
Led paid media & SEO teams
Discovered and implemented new marketing technology
Uncovered technology and processes that improved efficiency & productivity
HHHunt Corporation | Richmond, VA
04/2019 - 07/2022
Digital Marketing Specialist
| 10/2019 - 07/2022
Developed skills in Python, SQL, R to process data
Used Tableau and Google Data Studio to report on results
Managed digital media execution and budget for all divisions
Managed marketing vendors for web development and SEO
Discovered and implemented new marketing technology
Digital Marketing Coordinator
| 04/2019 - 10/2019
Optimized and managed HHHunt Homes digital media, paid & organic
Installed and maintained results tracking through Google Tag Manager
Vineyard Community Church | Virginia Beach, VA
02/2012 - 04/2019
Marketing Director
| 01/2017 - 04/2019
Managed church digital media and budget
Managed creative team to develop, design, and execute multi-channel campaigns
Media Coordinator
| 02/2012 - 01/2017
Wrote & edited copy for print ads, websites, scripts, and social posts
Freelance | Remote, USA
01/2012 - Present
Digital Marketing Consultant
Consulted on B2B & B2C digital marketing strategies, paid & organic
Helped in-house teams develop, design, and execute digital marketing strategies
Develop results tracking plans of action & reported on ROI
Managed digital media budgets as a trusted 3rd party
Maintained and optimized company websites
Skills
SEO
Google Search, Discovery, Video, Display, and Performance Max ads
Facebook/Instagram, LinkedIn, and Twitter ads
Digital media, paid & organic
Google Analytics
Google Tag Manager
Data visualization: Google Data Studio & Tableau
Python programming for data processing & web development
Management, leadership, strategy, and team building
Microsoft Office and Google's G Suite
Adobe Creative Cloud: Premiere Pro, Photoshop, After Effects
Education
B.B.A in Management from Old Dominion University