NICHOLAS VOGEL

Digital Marketing Analyst at SMA Technologies

Nick Vogel smiling at the camera in a collared shirt.

Experience

  • SMA Technologies | Remote, USA

    10/2022 - present
    Digital Marketing Analyst
    • Managed and optimized paid media strategy
    • Developed, systematized, and executed SEO tactics
    • Expanded and optimized account-based marketing efforts.

  • Onymous Media, Inc. | Remote, USA

    07/2022 - 10/2022
    Partner
    • Led paid media & SEO teams
    • Discovered and implemented new marketing technology
    • Uncovered technology and processes that improved efficiency & productivity

  • HHHunt Corporation | Richmond, VA

    04/2019 - 07/2022
    Digital Marketing Specialist | 10/2019 - 07/2022
    • Developed skills in Python, SQL, R to process data
    • Used Tableau and Google Data Studio to report on results
    • Managed digital media execution and budget for all divisions
    • Managed marketing vendors for web development and SEO
    • Discovered and implemented new marketing technology
    Digital Marketing Coordinator | 04/2019 - 10/2019
    • Optimized and managed HHHunt Homes digital media, paid & organic
    • Installed and maintained results tracking through Google Tag Manager

  • Vineyard Community Church | Virginia Beach, VA

    02/2012 - 04/2019
    Marketing Director | 01/2017 - 04/2019
    • Managed church digital media and budget
    • Managed creative team to develop, design, and execute multi-channel campaigns
    Media Coordinator | 02/2012 - 01/2017
    • Wrote & edited copy for print ads, websites, scripts, and social posts

  • Freelance | Remote, USA

    01/2012 - Present
    Digital Marketing Consultant
    • Consulted on B2B & B2C digital marketing strategies, paid & organic
    • Helped in-house teams develop, design, and execute digital marketing strategies
    • Develop results tracking plans of action & reported on ROI
    • Managed digital media budgets as a trusted 3rd party
    • Maintained and optimized company websites

Skills

  • SEO
  • Google Search, Discovery, Video, Display, and Performance Max ads
  • Facebook/Instagram, LinkedIn, and Twitter ads
  • Digital media, paid & organic
  • Google Analytics
  • Google Tag Manager
  • Data visualization: Google Data Studio & Tableau
  • Python programming for data processing & web development
  • Management, leadership, strategy, and team building
  • Microsoft Office and Google's G Suite
  • Adobe Creative Cloud: Premiere Pro, Photoshop, After Effects

Education

B.B.A in Management from Old Dominion University