Nick Vogel - Ads Reporting Tool
What the internal Google Ads reporting and keyword research tool does, and does not do.
Nick Vogel - Ads Reporting Tool is an internal tool built against the Google Ads API. It supports the paid media work described on the services page: managing Google Ads campaigns for a small set of clients through a single Google Ads manager account.
What it does
- Reads campaign, keyword, and performance data from linked client accounts for client reporting.
- Uses Keyword Planner to research keyword opportunities for client campaigns and content planning.
What it does not do
The tool never writes changes back to a Google Ads account automatically. Campaign and keyword changes are reviewed by hand and applied manually through Google Ads Editor.
Who uses it
Internal use only. It is not distributed to any party outside Midlo Web Design, and access is limited to the accounts under the Google Ads manager account Nick Vogel operates directly.